This natural toothpaste cleans teeth and freshens breath with natural agents. It does not contain any abrasive ingredients or fluoride commonly found in toothpaste. The abrasive cleaning agents used in other brands can cause mouth sores or irritated gums.
In addition, Fluoride is very abrasive and a poison. It has questionable benefit in toothpaste and especially should not be used in children's toothpaste since they often swallow while brushing.